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  • Writer's pictureLeo J Barnett

From App idea to Launch - The Typical 8 Steps

The typical process of taking an app from idea to launch generally includes the following steps:

  1. Conceptualization: Come up with a unique concept for your app. This can involve brainstorming different ideas, researching your target market, and identifying potential problems that your app could solve. Simply having an idea is a BIG step these days as so much has been done already. Many people wish they could get to even this point but don't. So take it as a blessing as see how far you can nurture it. I can certainly help with that.

  2. Market research: Now we have the concept we need to validate it. This can involve gathering data on your target market, identifying potential competitors, and talking to potential users to gather feedback on your app concept. Do this as quickly as you can. but with high quality responses. The best way to validate is with a simple project one pager that explains your concept clearly and showcases some hero designs of key screens. I've validated tonnes of ideas this way. Don't build something people don't want. This will save you $$$$'s. Browsing similar existing apps and their reviews is another great way to put you on the right course.

  3. Wire-framing and prototyping: Once validated, the next step is to create wireframes and prototypes of your app. Wireframes are basic visual representations of your app's layout and navigation, while prototypes are interactive versions of your wireframes that allow you to test and refine your app's user experience. Having a birds-eye view of your project can really help iron out concepts early on. You can also validate further after this.

  4. App Development: Once your wireframes and prototypes are complete, the next step is to start development of the app. This involves hiring a team of developers. Our team will always understand your project and business model inside out before commencing. We can usually get a cost estimate to you within 3 days. It's not guess work! Be wary of anyone throwing a figure at you immediately. We also love advising from every angle. From creative input, UX, retention and monetisation opportunities. We want the absolute best for you. We want you to WIN. Development is managed via slack and other project management tools.

  5. Testing and QA: You get one shot at a great first impression. Make it count. Before launching your app, it's important to thoroughly test it to ensure that it's stable and free of bugs. This can involve beta testing with a small group of users (us of course) but also a small team to stress test it to the max to ensure it's bullet proof. When building totally unique tech like with Reelshot & Photosweep, your pioneering requires some serious bug fixing. The important thing to do is just be patient and continue to push it to the limits. A crash for a user is a code red. The users worst nightmare and Apple will also notice and put your app down the ranks. Aim for world class quality. We have a fantastic team for this.

  6. App store submission: Once your app is ready, the next step is to submit it to the relevant app store(s). This can involve creating a listing, setting up pricing and availability, and submitting your app for review. Apple Development programme can cost you about $100 per year.

  7. Marketing and Promotion: Once your app is live on the app stores, the next step is to market and promote it to potential users. This can involve creating a website, running ads, reaching out to influencers, and leveraging social media to create buzz about your app. I can help make your website and set up your socials.

  8. Ongoing maintenance and updates: After your app is launched, it's important to continue to keep it up and running. It can totally run on its own! But you need to check in on it every now and again to ensure no new bugs. Apple or Google software updates can sometimes effect small things too. Anything else? Branding! - You want a have a beautiful simple brand to go with your app. This is definitely something that should be kept simple to start as lots can change during the process. Early on you really want something that just clearly outlines what it is you do. Legal Checks - You should probably check your name isn't being used in the Appstore or across socials before committing to anything. That's it! The most important thing is to of course enjoy the entire process. It's such a unique thing building an app and if you're lucky enough to have an idea, truly embrace the experience and go for it. It's also a marathon. It can take longer that you may expect, but the learning is enormous. We're here to guide you on the ride and advise on any of these points if you need! Make an app with ********* More Essential Reading for App Founders: Having issues with development? Here's how to change app developers: How to choose the right mobile app developer: How to find a tech co-founder (CTO) Everything you need to know: Have a genius app idea? Here's what you need to do to move fast: Wise app pre-launch marketing strategies to get a head start - Don't waste time: How to choose the right mobile app developer for your project: How to change youre deveopment partner or team: How to build an app for free in 2024: How to test and app in 2024: Low cost marketing techniues for app founders: How to fund your app: How to validate my app in 8 steps: Do I need a native app or a progressive web app?


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